BUILD SALES that continuously
grow

Connect your team's way of working, sales process, and tools into one consistent operating standard for the entire organization.

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SPIDER Framework illustration

SPIDER Framework™
is the first standard
for sales development

It combines your team's way of working, sales methods, and the tools you use into one coherent system.

This makes it easier to organize your process, increase predictability, and develop sales in a way that can be seen, measured, and continuously improved.

SPIDER Framework — Sales, Process, Implementation, Development, Execution, Refinement
SPIDER Framework process diagram

SPIDER Framework™ helps you move from intuitive selling to an organized process: from designing stages, through CRM configuration, to actual implementation in the organization and continuous improvement.

SPIDER Framework™ helps you see where your sales are today and how to develop them further without guessing.

SPIDER Framework: Diagnosis, Map, Support

7 Levels of Sales Development

Our diagnosis and development map of the SPIDER Framework™ are based on the model of 7 levels of sales development, built from analyses conducted across hundreds of companies.

It lets you see: where you are today, what separates you from the next stage, and what needs to be done to reach a higher level.

CHECK WHICH LEVEL YOU'RE AT
  • 7 A Standard That Learns The process evolves based on data. Sales becomes a system that competitors cannot easily replicate.
  • 6 A Standard Supported by Tools Every step has its support: templates, automations, playbooks, and materials.
  • 5 Defined Steps Between Stages It's now known not only where the client is — but also what specifically to do to move them forward.
  • 4 Designed Process Stages Stages mean the same thing for the entire team. This is where the real process begins.
  • 3 Working on Sales Opportunities Pipeline stages emerge. The team starts speaking a common language.
  • 2 Shared Contact Database Everyone works in one CRM. There's common ground — but it's still a database, not a process.
  • 1 Everyone Does It Their Own Way Every salesperson operates according to their own system. Knowledge lives in people's heads. This is where every company starts.
7 levels of sales development
CHECK WHICH LEVEL YOU'RE AT

Your Path to Success

Choose the path that best fits your company

Participants of SPIDER Framework open workshops

Open Workshops

Regular training sessions in various cities across Poland

Regular, practical workshops where you work in a group with representatives from different companies and learn SPIDER Framework™ through prepared, pre-set examples. This way you won't get stuck on "it's different in our case" — you go through the methodology step by step, see different perspectives, and quickly grasp how to apply it in real sales situations.


It's an excellent way to learn SPIDER: moderated exercises, collaborative work, concrete conclusions, and a ready-made action framework you then bring back to your own organization.

ASK FOR DETAILS
SPIDER Framework closed workshop — working with the client's team

Closed Workshops

Dedicated work with your team

Dedicated work with your team and your context: clients, offer, sales cycle, and current way of operating. We design the workshop around a goal — from building a process from scratch, through organizing stages and definitions, to preparing an implementation plan and meaningful metrics.


The result isn't a "nice meeting" — it's a shared process blueprint, clear working principles, and change priorities that can be implemented in the team immediately (and in your CRM, if needed).

ASK ABOUT CORPORATE WORKSHOPS

What changes when you switch on
SPIDER Framework™ mode?

Sales enters continuous development mode

Every deal, every pipeline review, and every quarter become a source of learning and improving the standard.

Improvement becomes measurable

Over time, you'll notice a shorter sales cycle, higher win rate, and growing contract values.

Sales stops being an island

Some silos disappear, and sales becomes more open and understandable to the entire organization.

The process becomes visible

It no longer depends on individual people. It's named, embedded in tools, and ready to be developed.

Get on the Path of Development

Join the SPIDER Framework Community

  • Receive information about the methodology's development and upcoming events.
  • Priority access to the printed and digital edition.
  • Opportunity to provide feedback and influence the final version.
Marcin Stańczak and Michał Skurowski — creators of SPIDER Framework

Who Is Behind SPIDER Framework™?

SPIDER Framework™ is the result of 15 years of work with hundreds of sales teams, processes, and CRMs, compiled into the first standard for sales development.

Marcin Stańczak
CRO at Livespace

Co-founder of Livespace CRM and co-creator of SPIDER Framework™ — a proprietary methodology for mapping, implementing, and optimizing sales processes. Lecturer at Kozminski University in the area of scaling sales and process design. Speaker at leading industry events: Infoshare, National Sales Congress, Founders Mind, Sales Angels, and Web Summit. Author of publications in Business Insider, Nowa Sprzedaż, and many other media.

Michał Skurowski
CEO at Livespace

For over a decade he has been helping companies grow using new technologies. Co-founder and CEO of Livespace CRM, co-creator of ventures operating in software development, management education, and automation. Co-creator of SPIDER Framework™ — a proprietary methodology for mapping, implementing, and optimizing sales processes. For years he has been active in building professional sales teams and education in this field.

We talk about SPIDER FrameworkTM at:

Sales Angels Finale
Warsaw January 15, 2026
Morfologia Sprzedaży
Gdańsk April 15, 2026
Business Breakfast „Prosto do Kasy" by Satisfy
Wrocław February 25, 2026
Infoshare 2026
Gdańsk May 21–22, 2026
„Świry sprzedaży" by GetSales
Poznań March 6, 2026
Forum Sales Angels
Warsaw July 7, 2026
Sales Angels, Prosto do Kasy, Świry Sprzedaży, Morfologia Sprzedaży, Infoshare

Want us to present SPIDER FrameworkTM
at your event?

If you're organizing a sales community meeting, conference, or business breakfast and want us to share SPIDER — reach out to us

Don't miss the launch

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SPIDER Framework — book cover